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4 reasons why should you get an app for your business (proven by statistics!)

by Magdalena Owsiany
November 02. 2018

There is a chemistry between IT and business. Technology creates countless possibilities for entrepreneurs to grow. One of the solutions with huge potential are mobile apps. The number of users of mobile devices is continuously increasing. It's worth paying attention to their expectations and needs. Even a small app can make a difference when you want to reach for more.

If you are hesitating whether you need the business app or not, let us show you some pros!

Professional = trustful

This one is simple. When customers notice that your business has its mobile app, you get extra points from them. Why? You build their trust towards your company - it appears put-together. If you have people's trust and give value, this is a straight road to purchases. Moreover, it's a road to gaining regular customers. Did you know that on average they spend 67% more than new customers

Conclusion? Invest in a business app, gain trust, keep repeat clients close, and increase your profits!



Loyalty program - no more stamps or stickers

Mobile apps are not only about making a good impression. There is another way they can get regular clients. People love loyalty programs. People love taking up a challenge of collecting points to get the prize. Let me back this up with some data. Study of American Marketing Association, businesses that have a loyalty program on average earn 20% more than companies without this facility. 

How can a small business app help? It can replace cards made to collect stickers that are easy to lose or forget. Have you seen a person losing smartphones on a daily basis? I don't think so!  Now you can close the procedure of conferring points within seconds.



Manage your team of employees like a pro

We say business app, you think customers. Let's leave this scheme. How about the mobile app for employees? How about the mobile app that can increase employee engagement? I have two bright ideas for you.

First, the app can help with managing schedules. Scheduling software allows workers to get informed about their working schedules in real time. This way every shift time is precise. There is no place for no-one-told-me excuses.

Second, gamification. It's more and more common to create apps in which employees get points for doing their duties well. Then they can exchange points for prizes. Gamification is like loyalty program for workers - competitiveness increases engagement.



Interaction channel

You probably know that email marketing is an essential channel of interaction with customers. Email open rates are 25-30%. Not bad.

But let's take a look at mobile apps and push notifications. Their open rates reach up to 90%! Incredible, right?!

This information is a game changer when you own a small local business. When it comes to interactions, you need to take the first step and reach out to customers. You need to give them a chance to get to know your company.

The business ap with push notifications can increase your chances in accomplishing this mission. 


What are your thoughts on business mobile apps? How can they improve YOUR company?

Let us know!


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